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Having a long-tail keyword strategy has always been an undertaking that numerous SEOs try to avoid. Most of them think that it is too time-consuming hence a waste of time; it also uses up a lot of their hard-earned money. It’s perfectly understandable because it is known that long-tail keywords have low search volume, and it is not just worth the effort. That is why they often opt to rank for popular keywords, but it often ends in failure. The competition for these kinds of keywords is huge, and if you do not put it the extra effort into your strategy, you will just end up wasting a lot of your time and effort. Here’s an advice to help you: if you do not have a long-tail SEO strategy, you are wasting a precious opportunity that could have otherwise helped you rank higher. Researching long-tail keywords, targeting low-competition...

The debate on whether social media marketing could positively impact your overall SEO campaign has been around for quite some now, and even though Google has already given the answer, I still believe that a great social media marketing plan can still help your SEO. Do not misunderstand. I still respect and believe that your social rankings are not a direct ranking factor, however, it is still undeniable that when you have a proper and successful campaign, it will be an essential part of increasing your overall organic traffic received and search visibility. I’ll be showing you how you can incorporate your social media success into your SEO to gain better results in organic traffic and your visibility in the search results. Let’s start. #1. Building Up Your Brand More often than not, consumers do their research before availing...